Thai Beer is the most popular alcoholic drink in Thailand. There are a number of Thai beer brands that you can try and the 3 major beer brands Singha, Leo and Chang are present all over the country. Here you will find an introduction to the most popular Thai beer brands and will get an idea how much is a beer in Thailand.
Even if the choice of beer in Thailand is pretty wide with many local and international beer brands available, 3 most popular Thai beers are sharing about 87% of the Thailand beer market (according to 2020 market research).
Singha beer is the first beer produced in Thailand and is one of the most popular beers in the country, brewed by the Boon Rawd Brewery. Singha is also the best known Thai beer outside of Thailand as it is exported to many foreign countries. It has been brewed since 1933 and many locals claim that it is the only real Thai beer. The name "Singha" is derived from the Sanskrit word for "lion" so you will see the white label representing a lion (Singha) from mythology in almost every bar or restaurant in Thailand.
Singha lager version has 5% alcohol, but a 3.5% light version with a slightly bitter taste is also available. Singha Lager Draft Beer is delivered by the brewery in 30 liter barrels and has a more intense taste than the normal lager beer.
You can buy a can of this beer brand at the store for 37 THB or a bit more. Singha is often a few baht more expensive than the other top beer brands in Thailand so it is mainly drunk by high-earning Thais and tourists. Perhaps that is why more budget travelers prefer Leo or Chang.
Chang beer (Elephant beer) was launched in 1995 by the breweries of Thai Beverage or just ThaiBev, one of the largest beverage companies in Southeast Asia, and is available nationwide. Chang brand is known for its logo with the 2 elephants looking at each other on the label of the green bottles. This Thai beer is brewed from rice and has more tart taste than Singha.
The normal Chang beer (Chang Classic) has an alcohol content of 5.2% and it is currently the second most consumed beer in Thailand, taking approximately 33% share of the local beer market. The Chang Export is another classic lager with an alcohol content of 5% by volume. In contrast to the Classic, it is not brewed from rice but from malt. It is therefore a 100% malt beer. Other Chang varieties are Chang Draft with 5% alcohol content and Chang Light with 4.2% alcohol by volume. Chang beer has won the Australian Beer Award 3 times and is fresh, tasty and a bit like Kölsch, only stronger.
Chang is most probably the most popular beer for tourists visiting Thailand. It is usually the cheapest of the best Thai beer brands on offer. The price of a small can of Chang beer in the store is in the range of 33-35 THB.
Leo beer, currently the most admired beer in Thailand occupying about half of the local beer market, is also brewed by the Boon Rawd Brewery. Many beer enthusiasts are unaware that the same brewery owns Leo and Singha brands. The word Leo comes from the Greek and means lion. The label on the bottle shows a leopard (rather than a lion) staring at you.
This Thai beer’s alcohol content is 5%. The taste is very similar to the older sister Singha, but the price has been wisely lowered. Leo is also served as a draft beer in pubs.
Leo Beer price per small can is 35-38 THB. The beer has received multiple awards and, like Chang, is very popular with Thais and foreigners.
Among other Thai beers, Archa beer is one of the newest beer brands in Thailand and deserves a mention. Apart from Chang, ThaiBev produces another quality beer, Archa. Archa is a beer with bubble content comparable to champagne which tastes slightly sweeter than Singha and is pretty strong with an alcohol content of 5.4%.
Archa is slightly cheaper than most Thai beer brands as it focuses on the economy market. Archa is still a very young brand so it is not very popular with Thais and tourists. Due to low demand, it is unlikely that you will find it in bars, but it’s available in most of 7-Eleven convenience stores.
Cheers beer was introduced in 2005. Cheers beer is targeted as a Thai-brewed beer that meets international standards, offered at an affordable price as it aims to tap into customers in the mainstream beer segment. Cheers beer is brewed under the same rituals, using premium imported ingredients that world leading brands like Heineken trust. The original Cheers beer contains 4.8% alcohol. In 2008, Cheers X-Tra with 6.0% alcohol was launched for Thailand market and exported to many countries.
Almost everywhere in Thailand you will also find some international beer brands, much more expensive than the local ones and not necessarily better. The most famous is definitely Tiger beer from Singapore. This beer is popular with locals as well as tourists.
A good beer that you should definitely try is Beerlao from neighboring Laos. You can find this beer in every 7-Eleven and, despite the fact that it is imported, it is still affordable.
You can also find brands like Heineken and Carlsberg in the touristy areas over the country. Of course, these are usually a bit more expensive than Chang or Leo.
Craft Beer in Thailand
You can usually find some types of interesting craft beers in Thailand in special bars or shops, mostly in Bangkok. If you want to try some really good beers from on tap in Bangkok, you can go to CRAFT at Sukhumvit 23. The craft beer scene is also growing in Thailand, however, strict laws and severe penalties for home brewing are suffocating the industry. In 2016, the laws were made even stricter. Since the regime change, Thailand has been tightening its alcohol laws so it won't be easy to find an alternative to the commercial lager brands in Thailand. There might be some products for experiment but be prepared to spend much more.
Thailand Beer Price
Beer price in Thailand can be very different, depending not only on the size of can/bottle and beer brand but also on the place you order. The most popular in Thailand is the bottled beer and there are two different bottle sizes: 320 ml bottle and 620 ml bottle. When ordering beer at the restaurant, you will also often have a choice of a small beer (320 ml bottle) and big beer (620 ml bottle).
For the local larger beer in 620-660 ml glass served at the table expect to pay around 80-100 THB at the local restaurant. If you want to buy it cheaper you can get it at any 7/11 supermarket or local stalls.
There are often taps in bars but the price is much higher.
A small bottle in the supermarket can cost 35-45 THB, a big bottle – 50-65 THB. More about Thailand beer prices in supermarkets below.
Beer Price in Thailand Supermarket
During our latest visit to one of large supermarkets in Bangkok, we've done a little research on current beer price in Thailand. If you are wondering what Thailand 7-eleven beer prices are, to get a rough idea, add 2-3 THB per bottle/can to the prices listed below as Thai beer price at small convenience stores is normally slightly higher than at large shops.
Singha Beer Price
Singha beer price in Thailand supermarket per single bottle/can:
- Singha can 320 ml - 37 THB
- Singha can 490 ml - 53 THB
- Singha bottle 320 ml - 38 THB
- Singha bottle 620 ml - 62 THB
Singha beer price for larger packages:
- Singha can 320 ml x 6 - 205 THB
- Singha can 320 ml x 24 - 819 THB
- Singha can 490 ml x 4 - 206 THB
- Singha can 490 ml x 12 - 604 THB
- Singha bottle 320 ml x 24 - 833 THB
- Singha bottle 620 ml x 3 - 184 THB
- Singha bottle 620 ml x 12 - 688 THB
Chang Beer Price
Chang beer price in Thailand supermarket per single bottle/can:
- Chang Classic can 320 ml - 33 THB
- Chang Classic can 490 ml - 47 THB
- Chang Cold Brew can 490 ml - 51 THB
- Chang Espresso can 490 ml - 58 THB
- Chang Classic bottle 320 ml - 34 THB
- Chang Classic bottle 620 ml - 53 THB
- Chang Cold Brew bottle 620 ml - 58 THB
Chang beer price for larger packages:
- Chang Classic can 320 ml x 6 - 196 THB
- Chang Classic can 320 ml x 24 - 762 THB
- Chang Classic can 490 ml x 6 - 279 THB
- Chang Classic can 490 ml x 12 - 540 THB
- Chang Cold Brew can 490 ml x 2 - 100 THB
- Chang Cold Brew can 490 ml x 12 - 569 THB
- Chang Classic bottle 320 ml x 4 - 135 THB
- Chang Classic bottle 620 ml x 3 - 158 THB
- Chang Classic bottle 620 ml x 12 - 631 THB
- Chang Cold Brew bottle 620 ml x 2 - 115 THB
Leo Beer Price
Leo beer price in Thailand supermarket per single bottle/can:
- Leo can 320 ml - 35 THB
- Leo can 490 ml - 50 THB
- Leo Strong Brew can 490 ml - 51 THB
- Leo bottle 320 ml - 35 THB
- Leo bottle 620 ml - 55 THB
- Leo Strong Brew bottle 620 ml - 56 THB
Leo beer price for larger packages:
- Leo can 320 ml x 6 - 193 THB
- Leo can 320 ml x 24 - 762 THB
- Leo can 490 ml x 2 - 94 THB
- Leo can 490 ml x 6 - 276 THB
- Leo can 490 ml x 12 - 540 THB
- Leo Strong Brew can 490 ml x 12 - 552 THB
- Leo bottle 620 ml x 3 - 163 THB
Price of Other Beers in Thailand
Archa Beer Price
Archa beer price in Thailand supermarket:
- Archa Beer bottle 630 ml - 50 THB
- Archa Beer bottle 630 ml x 12 - 579 THB
Cheers Beer Price
Cheers beer price in Thailand supermarket:
- Cheers Beer Original can 490 ml - 47 THB
- Cheers Beer Original can 490 ml x 12 - 510 THB
- Cheers Beer X-Tra can 490 ml - 50 THB
- Cheers Beer X-Tra can 490 ml x 12 - 530 THB
My Beer Price
My Beer price in Thailand supermarket:
- My Beer can 490 ml - 46 THB
- My Beer can 490 ml x 12 - 522 THB
- My Beer bottle 620 ml x 12 - 595 THB
Heineken Beer Price
Heineken beer price in Thailand supermarket:
- Heineken Beer can 320 ml - 42 THB
- Heineken Beer can 490 ml - 60 THB
- Heineken Beer bottle 320 ml - 42 THB
- Heineken Beer bottle 620 ml - 70 THB
Federbräu Beer Price
Federbräu beer price in Thailand supermarket:
- Federbräu Beer can 490 ml - 55 THB
- Federbräu Beer bottle 320 ml - 43 THB
- Federbräu Beer bottle 620 ml - 65 THB
Tiger Beer Price
Tiger beer price in Thailand supermarket:
- Tiger Beer bottle 320 ml - 34 THB
- Tiger Beer can 490 ml - 50 THB
Asahi Beer Price
Asahi beer price in Thailand supermarket:
- Asahi Beer can 320 ml - 49 THB
- Asahi Beer can 490 ml - 61 THB
- Asahi Beer can 320 ml x 6 - 246 THB
San Miguel Beer Price
San Miguel beer price in Thailand supermarket:
- San Miguel Beer can 330 ml - 43 THB
- San Miguel Light can 330 ml - 44 THB
- San Miguel Light can 490 ml - 61 THB
- San Miguel Blanca can 490 ml - 79 THB
- San Miguel Beer bottle 330 ml - 43 THB
- San Miguel Light bottle 330 ml - 44 THB
- San Miguel Blanca bottle 330 ml - 57 THB
- San Miguel Beer bottle 640 ml - 74 THB
- San Miguel Light bottle 640 ml - 76 THB
Other Imported & Thai Beers
Prices of some other imported and Thai beers in Thailand:
- Budweiser Beer can 500 ml - 62 THB
- Red Horse Beer can 490 ml - 68 THB
- Tsingtao Beer can 500 ml - 70 THB
- Sapporo Beer can 500 ml - 77 THB
- Kaiserdom Beer can 500 ml - 117 THB
- Kaiserdom Beer can 1000 ml - 180 THB
- Denninghoff's Beer can 500 ml - 149 THB
- Hoegaarden Rosee Beer can 500 ml - 99 THB
- Hoegaarden Rosee Beer can 500 ml x 2 - 194 THB
- Hoegaarden Rosee Beer can 500 ml x 4 - 389 THB
- Black Dragon Celtic Amber Beer can 490 ml - 50 THB
- Tapper Beer can 490 ml - 51 THB
Keep in mind that Thailand has no local whiskey, so when you hear them talking about Thai Whiskey, they are actually talking about rum. Small bottles of Thai Whiskey cost around 100 THB and large bottles normally start from 300 THB. You can find it being sold at 7-Eleven stores and supermarkets over the country.
There are several brands of Thai Whiskey although the main 3 are the following.
Sang Som: This is the main brand with an annual consumption of around 70 million liters consumed in Thailand. It has a pretty sweet taste so it is used in various cocktails. The alcohol content is around 35%. This rum won gold medals in liquor competitions in Madrid in 1982 and 1983, in Düsseldorf, Germany, in 1983 and again in Spain in 2006. The medals highlight the product's packaging and it is referred to as "Sang Som Reanthong” (Sang Som gold medal).
Mekhong: This is the first liqueur that was produced in Thailand. This brand has been on the market since 1941. The flavor is slightly spicier and has a much more intense aroma. The alcohol content is around 40%.
Hong Thong: This is quite light and cheap liquor and therefore you will see many locals drinking this brand.
Alcohol Bans in Thailand
It is not forbidden to drink alcohol in public or on the street in Thailand.
However, one issue that must be mentioned here is alcohol bans in Thailand. Alcoholic beverages are only allowed to be bought during the specific hours and even not any day.
There are certain Buddhist holidays, such as Makha Bucha or Visakha Bucha, when no alcohol should be sold nationwide. Sometimes alcohol is also not sold on other public holidays or political events.
There is a national law that imposes specific times for the sale of alcohol in supermarkets and shops between 11:00 – 14:00 and 17:00 – 24:00. This rule is carried out consistently.
For more details about the sale of alcohol in Thailand check this detailed article that includes information about the legal drinking age, alcohol sale hours, alcohol ban and other regulations: Thailand Alcohol Rules.
Beer with ice: It is perfectly normal in Thailand when your beer is served with a glass of ice. It is not as bad as it sounds and it tastes very refreshing, particularly in the heat of Southeast Asia.
Drink beer in Thailand with locals: When they order beer, they get one bottle in the middle of the table and glasses according to the number of people. Local drink etiquette is to share large bottles, as they don't stay cold for long. However, in most tourist places they are already used to the Western style, where everyone has their own beer without ice.
Language tips for drinking in Thailand
- Bottom up!: Chon!
- Drinking beer: Gin Bia
- Drunk: Mao
To enjoy some beer with a magnificent view of Bangkok skyline, visit some of the best Rooftop Bars in Bangkok.